Maucher und Malik über Management

Good managers always focus on their companies, never on themselves. They see themselves in the position of servants and manage their companies with the goal of achieving long-term success-not as if they were short-term profit generating machines. For example, Helmut Maucher turned Nestlé into a powerful, global enterprise without being distracted by passing fads. In this book, Fredmund Malik erects a monument to the former Nestlé CEO. The result is a unique exchange of ideas between two management pioneers on the essence of their theories.